MediaBuyerPlanner: Apple today premiered Apple TV (formerly known as iTV), a way to wirelessly play iTunes content – songs, movies, television shows, podcasts and photos, downloaded from a computer – onto a TV screen.
“Apple TV is like a DVD player for the 21st century – you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the internet rather than DVDs you get from a physical store,” said Apple CEO Steve Jobs, when he announced the product at the MacWorld show in San Francisco. The product will be shipping in February for just $299.
The integration of Apple TV and iTunes lets users choose from over 250 feature-length movies and 350 TV shows in near DVD quality; four million songs, 5,000 music videos, 100,000 podcasts and 20,000 audiobooks.
The new device “bridges the gap” between computer and home entertainment system, writes PC World.
Meanwhile, at the Consumer Electronics Show in Las Vegas, Sony and Time Warner’s AOL introduced an idea similar to the Apple TV. An optional add-on module, available for Sony’s flat-screen TVs, will allow some internet content to be viewed on the set, writes MSNBC.
In the last year, the use of video content has soared online. Now it seems as though the line between television content and content from the internet seems to be blurring quickly.
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