AOL has launched BloggingStocks.com, a site that aggregates a series of blogs that discuss the stock performance of selected high-profile companies (e.g., Time Warner, Microsoft, Apple, Google and Wal-Mart), reports MediaWeek. The effort is a joint one between AOL and Weblongs Inc., which AOL bought in the fall.
The blogs feature daily commentary on each company from a team of professional bloggers. Readers can post comments. BloggingStocks.com will be integrated within AOL Money & Finance, which reaches over 11 million users each month.