MarketingProfs

Member Login | About Us | Members Benefits | PRO Members

MarketingProfs Daily Fix Blog

Vahe Habeshian
Vahe Habeshian   BIO
10.16.07

AOL Sheds Another 2,000 Employees


802-785-4260 As part of the company’s shift from membership subscriptions-based to global ad network-based, AOL is cutting 20 percent of its staff, amounting to 2,000 people.
The pink slips will fall mostly on the customer service and marketing departments – remnants of the subscription business.
AOL made a name for itself when it rose to power in the mid-’90s, despite long hold times and countless subscription disc mailers.
The company has since added countless people in the last several years, even during tough times, on account of acquisitions that included Lightningcast, Relegance and Userplane.
AOL subscriptions hit their peak in September 2002 with 26.7 million and have since plummeted 60 percent to 10.9 million in the US as of June 30, according to AP News.
Related stories:

  • AOL Lays Off 450 Workers as Restructuring Continues
  • AOL Plans to Cut Workforce by 5,000
  • AOL to Lay Off 700 Workers
  • Share and Enjoy:
    • email
    • Twitter
    • Digg
    • LinkedIn
    • StumbleUpon
    • Yahoo! Buzz
    • Sphinn
    • Facebook
    • del.icio.us
    • Add to favorites
    • Posterous
    • FriendFeed
    • Google Bookmarks

    Leave a Reply