MarketingVOX: AOL announced plans to reorganize its business and focus on increasing online advertising sales worldwide.
As it shifts from a subscription model to an ad-based one, Time Warner’s AOL plans to eliminate its four business units and replace them with smaller product categories, reports Reuters.
“Starting last month, our whole company became an ‘audience’ business,” AOL Chief Executive Officer Jonathan Miller said in a memo to employees. He also said “AOL will expand its worldwide presence, generating advertising revenue with both English- and local-language portals and other sites.”
Four senior execs who reported to Vice-Chairman Ted Leonsis will now report directly to Miller, including executive vice president of video, marketing and portal Kevin Conroy, executive vice president of programming Jim Bankoff and AOL media networks president Mike Kelly; Joe Redling, who ran the company’s internet access business, will now be charged with expanding AOL’s international business.
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