MarketingVOX: Anheuser-Busch is planning to partner with social media site MingleNow to promote A-B’s interactive website www.herestobeer.com.
The Here’s To Beer program is designed to give customers information about A-B products, increase customer loyalty and offer social-networking aspects, iMedia Connection reports.
Social-networking site MingleNow will feature Here’s To Beer sections and encourage users to create content based on and the enjoying-beer premise and share that content with other members.
A-B last year announced its initial entry into the user-generated content space with the launch of Bud.tv.
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