MediaBuyerPlanner: More Americans than ever before are using portable devices to keep tabs on their email throughout the day and night, and from virtually anywhere – bed, cars, bathrooms, even church – according to AOL’s third annual “Email Addiction” survey, which found that email use on portable devices has nearly doubled since 2004, reports MarketingCharts.
Some user-related findings from the AOL survey:
- The average email user checks mail about five times a day, and 59 percent of those with portable devices are using them to check email every time a new message arrives.
- 43 percent of email users with portable devices say they keep the device nearby when they are sleeping to listen for incoming mail.
- With or without portable devices, 15 percent of Americans describe themselves as “addicted to email.”
- Many users even plan their vacations with email access in mind:
- About four in ten email users say it is “very” or “somewhat” important to them to think about email accessibility when they are planning a vacation.
- 83 percent of email users admit to checking their mail once a day while actually on vacation.
MarketingCharts provide other findings from the AOL survey, including the most-addicted US city and whether men or women tend to be more email-addicted.
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