(MediaBuyerPlanner) American Idol will be the most expensive and sought-after season-ender and could even top the 29.4 million viewers that watched last season’s finale, AdAge reports. Spots during the May 24 show will cost more than double the average unit price in “Idol,” which is $496,866 for the Tuesday edition and $518,466 for the Wednesday results show, and could cost $1.3 million.
Some agencies claimed to have finale deals that would bring the price of a spot closer to $600,000 to $700,000. And even at the top price, “Idol” still falls well below the biggest curtain drop in recent TV history, the “Friends” finale in 2004, at $2 million.
Other sought after season-enders include: ABC’s Desperate Housewives, Grey’s Anatomy and Lost, in addition to the final curtain call for NBC’s Will & Grace and The West Wing.
