MediaBuyerPlanner: American Airlines, the world’s biggest airline by passenger traffic, is preparing a marketing campaign next month to show off its green side, Dow Jones reports (via Environmental Leader).
In the past six months, the airline says that both corporate accounts and individual customers increasingly are asking the airline for information about its environmental policies. In about 30 days the airline plans to roll out a broad marketing strategy to address environmental questions. No other details are given in the article.
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