MarketingVOX: American Airlines is suing Google over the latter’s sale of paid search terms including the airline’s name, reports The New York Times.
The search/ad giant is accused of selling search terms to trigger ads that include the airline’s full name or website to competitors. The practice, American claims, violates the copyright they hold on those names and addresses.
Google says it is confident it has done nothing wrong and respects copyright while performing its duties to the marketplace. The company has already won a similar suit brought forth by insurance company Geico, but another case from American Blind and Wallpaper Factory is still moving toward a trial.
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