MarketingVOX: Cellphone-toting NASCAR fans at Texas Motor Speedway this weekend will get pinged with a mobile recruitment pitch from the United States Air Force, reports AdAge.
The mobile extension of the Air Force’s “Do Something Amazing” campaign is developed by GSD&M. Bluetooth transmitters setup around the racetrack will find suitably equipped mobile devices and send messages encouraging the recipient to stop by the Air Force presence at the racetrack.
This is just the first stop for the mobile campaign. It will also be set up at other races and events throughout the country.
The Air Force says it has met recruitment goals every month since signing with GSD&M.
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