MediaBuyerPlanner: The PGA Tour list will be available through direct marketing list organization Worldata, while Direct Media Inc. has will now manage the Covenant House U.S. donor file.
The PGA Tour list contains more than 1.3 million fans, and will be available beginning Jan. 15, writes DM News. The list, offered at $105/M, is made up of enthusiastic, affluent, well-educated golf fans.
The Covenant House list includes 311,000 donors of $5 or more in the last 12 months, and 469,000 donors of $5 or more in the last 24 months. It also includes 63,000 total Hispanic donors.
Covenant House is a privately funded childcare agency which provides aid for homeless and runaway youths.
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