MediaBuyerPlanner: Advertising Advantage, a billboard company in western New York, plans to install 81 new billboards over the next 12 months and to expand its service area north toward Buffalo and to add Erie, Pennsylvania, to its markets.
The new billboards will either be digital or tri-vision. The company’s first two digital billboards, in Erie, were installed in late May. Advertising space was sold out before installation and there is a growing waiting list to advertise on them, according to the company.
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