MarketingVOX: After causing chaos in Boston last month over guerrilla marketing for its show Aqua Teen Hunger Force, Adult Swim broke basic cable viewership records last month in several areas, reports BrandWeek.
Cartoon Network’s late-night sister channel set basic cable monthly records in total-day delivery in adults 18-34 (460,000, up 28% compared with February 2006), adults 18-24 (280,000, up 32%), males 18-34 (283,000, up 25%) and males 18-24 (169,000, up 20%).
However, the ratings jump had a lot to do with the inclusion of college students away from home in Nielsen Media Research ratings, and marathons of acquired series “Family Guy” and “Futurama.”
As a result of the guerrilla marketing-gone-awry, parent company Turner Broadcasting System had to pay Boston-area authorities $2 million to settle claims, and Cartoon Network general manager Jim Samples resigned.
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- Guerrilla Marketing Causes Boston Bomb Scare
- MTVN Grows up, Goes after Adult Demographic
