MarketingVOX: Nielsen Monitor-Plus is reporting that total ad spend in 2006 was up 4.6 percent, with online advertising surging by 35 percent, over 2005 levels.
Total ad spending reached $139 billion in 2006, with internet reaching $6.7 billion, AdWeek reports. Other forms of media with solid ad spending growth in 2006 were spot TV, with a 9 percent gain in the Top 100 markets, reaching $25.5 billion, and Spanish-language national TV and outdoor, each of which rose about 8 percent to $2.9 billion and $3.7 billion, respectively.
Despite overall ad growth, budgets among the top 10 advertisers were up only 1 percent to $17.9 billion.
Six of the top 10 advertisers spent more in 2006, including top advertiser Procter & Gamble (up 1.1 percent), AT&T (up almost 44.5 percent) and Verizon (up more than 16 percent).
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