MarketingProfs

MarketingVOX: New York Times Company’s About.com has purchased ConsumerSearch.com for $33 million, reports ClickZ.
ConsumerSearch uses writers to aggregate and summarize product reviews on the web. Aggregated reviews give readers a one-stop destination for purchase considerations, minimizing the need for them to visit other review sites.
The site currently runs ads through an outside network so the purchase price likely did not factor into existing advertiser relationships.