This week we lost three icons: Ed McMahon, Farrah Fawcett, and yesterday, shocking news of the passing of Michael Jackson. Without straying from the topic of this site, a tribute… Key lessons of branding, featuring Michael Jackson song titles.
Follow these key steps and you’ll find branding A-B-C. As easy as 1-2-3. As simple as do-re-mi.
We Are The World
→ Be Conscientious – Strive for excellence. Maintain strong beliefs.
By Michael Jackson & Lionel Richie, USA for Africa – 1985
Got To Be There
→ Have Empathy for Your Customers – Cultivate loyalty beyond reason. Personalize the experience for your customers. Support your evangelists to increase your loyal following.
“Got To Be There” from Got To Be There – 1972
Rock With You
→ Be Genuine – Be approachable, be authentic, and be real. Do this as employees, a company, and a brand.
“Rock With You” from Off The Wall – 1979
The Love You Save
→ Have and Live Your Values – Stand for something, not for everything. Have a reason for being. Let financial success be a by-product of doing the right thing.
“The Love You Save” by the Jackson 5 from ABC – 1970
“Don’t Stop ‘Til You Get Enough” from Off The Wall – 1979
Man In The Mirror
→ Maintain Vision – Want to make the world a better place. Help your customers live their dreams. Build to last, not to flip.
“Man In The Mirror” from Michael Jackson Bad – 1987
Wanna Be Startin’ Somethin’
→ Strive To Develop Innovative Ideas – Don’t fall behind. Adapt to changing circumstances. Keep creating ideas that innovate.
“Wanna Be Startin’ Somethin’” from Thriller – 1982
Off The Wall
→ Have Fun – So tonight… gotta leave that nine to five upon the shelf… And just enjoy yourself!
Groove! Let the madness in the music get to you. Life ain’t so bad at all… If you live it off the wall.
“Off The Wall” from Off the Wall – 1979