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MarketingVOX: ABCNews.com users can now access ad-supported BBC-produced video content, an addition stemming from an exclusive agreement the two signed earlier this year, writes MediaWeek (via MediaBuyerPlanner). ABCNews.com will offer 1-2 minute clips from BBC that feature international news, business, health, entertainment and technology news and reports.
“We continue to see an increasing number of people watching ABC News video online, and we believe expanding this offering, in depth and variety, only helps to propel our growth on the web,” said ABCNews.com executive producer Michael Clemente.
The new video offering comes as part of the agreement that ABC News signed in January with the BBC to exclusively distribute in the U.S. its content on several digital platforms like video on demand and wireless.