MarketingVOX: Marketing solutions provider Abacus today announced the launch of Abacus Email, built on Silverpop’s Marketer platform and integrated into the Abacus ClearEDGE and Abacus dbEDGE marketing database solutions. The new product is intended to provide multi-channel marketers the capability to incorporate email marketing campaigns into their overall strategies.
“Our clients understand that email marketing is a critical component of multi-channel marketing. By integrating Abacus Email into our ClearEDGE and dbEDGE solutions, our database clients can apply the same level of detailed customer data, segmentation techniques and analytics to their email campaigns that they would to traditional direct mail campaigns,” said Brian Rainey, CEO of Abacus.
Abacus ClearEDGE is a marketing database solution developed for the specific needs of catalog and specialty retailers. Abacus dbEDGETM provides large enterprise marketers a single, coherent view of customer activity across multiple channels.
Abacus is a division of DoubleClick Inc.
Related stories:
- DoubleClick Email Solutions to Be Acquired by Epsilon
- Multi-Channel Survey: Web Sales’ Share to Keep Growing
- Abacus Enhances ChannelView for B2B Marketers
- DoubleClick Sale Spawns Layoffs, Reorg
Vahe Habeshian BIO
06.20.06
