http://www.mpdailyfix.com/a-law-of-motion-applied-to-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=a-law-of-motion-applied-to-marketing Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/a-law-of-motion-applied-to-marketing/comment-page-1/#comment-22744 J. Richman Tue, 19 Sep 2006 02:34:57 +0000 http://www.mpdailyfix.com/a-law-of-motion-applied-to-marketing/#comment-22744 A good way to look at this issue. I completely agree that the best marketing opportunities come in situations where there is a market essentially already established, but completely underserved. The comparison to Newton first law is a good one. I hear far too often from collegues that they've created the next great widget only for them to find there is no market for it. Very few (but also a successful few) find a market and then invent a product to serve that market. If you can find a cohesive market that you can penetrate quickly, create strong word of mouth advertising, and who is open for a solution, do whatever you can to invent something for them. You'll be far better served opposite creating a better mousetrap for a house with no mice. If you've got mice traps already, then you need to rethink your plan. Consider what else those mousetraps might be used for and if they might apply to an underserved market. You're Bayer...you've got aspirin (for the past 100 years). Now what? Talk to a new market with a new application. Simple: take a lower dose of our product, EVERYDAY, to prevent a heart attack. Talk about an underserved market hungry for a better idea. No one wanted aspirin for pain, but there was a market out there. It's only a matter of finding the market and explaining why your product fits. JMR A good way to look at this issue. I completely agree that the best marketing opportunities come in situations where there is a market essentially already established, but completely underserved. The comparison to Newton first law is a good one.
I hear far too often from collegues that they’ve created the next great widget only for them to find there is no market for it. Very few (but also a successful few) find a market and then invent a product to serve that market. If you can find a cohesive market that you can penetrate quickly, create strong word of mouth advertising, and who is open for a solution, do whatever you can to invent something for them. You’ll be far better served opposite creating a better mousetrap for a house with no mice.
If you’ve got mice traps already, then you need to rethink your plan. Consider what else those mousetraps might be used for and if they might apply to an underserved market. You’re Bayer…you’ve got aspirin (for the past 100 years). Now what? Talk to a new market with a new application. Simple: take a lower dose of our product, EVERYDAY, to prevent a heart attack. Talk about an underserved market hungry for a better idea. No one wanted aspirin for pain, but there was a market out there. It’s only a matter of finding the market and explaining why your product fits.
JMR

]]> http://www.mpdailyfix.com/a-law-of-motion-applied-to-marketing/comment-page-1/#comment-22743 Tim Hill Mon, 18 Sep 2006 23:44:42 +0000 http://www.mpdailyfix.com/a-law-of-motion-applied-to-marketing/#comment-22743 "If you've already got a business you are trying to get in motion, then you must find a way to package what you do so that it attracts a hungry market." You might try going after a market you can own rather than that whole market. Being part of the considered set will make people more receptive to your efforts. I understand that to be true for b2b, is b2c different? Or could you get away without being in the considered set and just have shiny packaging? =) “If you’ve already got a business you are trying to get in motion, then you must find a way to package what you do so that it attracts a hungry market.”
You might try going after a market you can own rather than that whole market. Being part of the considered set will make people more receptive to your efforts.
I understand that to be true for b2b, is b2c different? Or could you get away without being in the considered set and just have shiny packaging? =)

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