Comments on: ‘A company’s corporate homepage is Google.com.’

By: catl

catl — Thu, 22 Oct 2009 03:05:35 +0000

Great, well-written post

By: Game Design School

Game Design School — Wed, 12 Aug 2009 12:44:58 +0000

It is also a question how to make the site interesting to the visitors in order to keep them long enough and hopefully turn them into prospects. In order to do so a very close dialogue is needed in order to make the website informative and appealing.

By: California Game Design College

California Game Design College — Wed, 24 Jun 2009 11:58:15 +0000

If an irritated customer posts a review on a site it may get a handful of comments, but if a representative of a brand posts something, it will be dramatically more populated. Those subsequent comments may not all be positive, but they all lead to an initial thread in which a brand got to voice its honest thoughts and show that it took an interest.

By: Anders blogger in websites

Anders blogger in websites — Fri, 19 Jun 2009 15:22:23 +0000

I have with great interest studied your comments and do agree that it is extremely difficult to establish and maintain a good ranking. It is also a question how to make the site interesting to the visitors in order to keep them long enough and hopefully turn them into prospects. In order to do so a very close dialogue is needed in order to make the website informative and appealing. Most likely it is not always easy to make the clients understand the importance of proper maintenance of the site.

By: David G.

David G. — Wed, 29 Apr 2009 15:17:56 +0000

Really insightful article. We wrote a recent op-ed piece that was featured in a PR/Crisis Communications Journal called Bulldog Reporter. You and the other readers might find it useful. http://tinyurl.com/bulldoggoldman

By: Matthew T. Grant

Matthew T. Grant — Fri, 24 Apr 2009 18:41:50 +0000

Great, well-written post. It’s a powerful reminder that spending money on an overhaul of your website is meaningless if you are not devoting time to cultivating, nurturing, and maintaining your web presence.

By: homefreeorg

homefreeorg — Thu, 23 Apr 2009 23:12:12 +0000

these days, saying “Google me” is just like handing someone a business card, if you’ve put the time into making sure you show up in the first page of Goog.
For example, if you google “Home Free Organization” you can see all of the latest news and updates regarding our nonprofit to help the homeless..
thanks for the info!

By: Rob V

Rob V — Thu, 23 Apr 2009 09:37:05 +0000

huh!
our local primary school teach that the only way to enter any URL is through the Google bar
pitiful – we’ve made things idiotproof and they go and breed bigger idiots!

By: Kyle Hendren

Kyle Hendren — Tue, 21 Apr 2009 18:53:44 +0000

Great points about keeping tabs on your company’s brand within search results.
Case-in-point, Domino’s recent headache on April 13 in Conover, NC concerning a video prank on YouTube. An article in the NY Times on the 15th stated that 5 of the 12 references on the first page of Google was in response to the video posting.
http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=2&th&emc=th
And the Twitter world was all a-buzz wondering what Domino’s was going to do about the situation.
Unfortunately, Domino’s missed the opportunity and responded a little too late.
Company’s, and even individuals, should be monitoring their brands and finding ways to increase their footprint on first page results.

By: Alan Wolk

Alan Wolk — Tue, 21 Apr 2009 18:15:23 +0000

Excellent points all around Len– particularly about negative posts vs competitive text ads.
Consumers also google your product after they see an ad, but before they go to purchase. So your ad claims better be valid.
And funny you should mention Zappos. Because while they are (rightly) lauded for their social media efforts, they also do a heck of a job with search (type any kind of shoe into Google and see what comes up)