Comments on: A Cold, Sad End to Krispy Kreme

By: Kevin Horne

Kevin Horne — Tue, 07 Oct 2008 15:48:37 +0000

Or read “How Would You Save Krispy Kreme” from my blog post of January 22nd

By: James Seay

James Seay — Tue, 30 Sep 2008 18:54:07 +0000

This is more of a case of a company needing to reinvent itself. I guess I don’t get the impression HOT NOW when I think of Krispy Kreme….I think original, fresh donut. Adding ice cream does not seem to be a large deviation from their donut in my opinion. It could work if they focus on freshness!

By: Jessica

Jessica — Tue, 30 Sep 2008 12:10:54 +0000

Hmm, Krispy Ice Kreme…
Maybe they could use this as a venture into new innovative products, something like a Fried Ice Cream, where the outside is crispy and wonderful and the inside is a fantastic melty Kreme-iness. The donut could still be a part of the mix…has anybody tried a hot KK with vanilla ice cream? It’s actually really good. Offering ice cream donuts at 4pm might help solve some of those time of day issues. Yeah you can get ice cream anywhere, but fried or with a donut?
It deserves a test market…

By: $Bill, The Accountant

$Bill, The Accountant — Mon, 29 Sep 2008 20:30:56 +0000

Levon,
How come, when something goes wrong, someone blames the accountant?? What did we ever do to you??
As an accountant, it’s my sad duty to hold people to their numbers. It’s called accountability.
If a donut operation isn’t making the forecasted profit, you can bet that I’ll be there, red pen in hand, reporting on the results. But the LAST thing I’d do would be to suggest a new product line. Why would I stick my neck out? I’d have to be an MBA to do that.
$Bill

By: Nena

Nena — Mon, 29 Sep 2008 18:20:33 +0000

Keep Focus on your Objective: KK–Targeting individuals/families not society. To gain success-stay focus on product,customers and maintain balance.
Thanks!!

By: Nena

Nena — Mon, 29 Sep 2008 18:19:45 +0000

Keep Focus on your Objective: KK–Targeting individuals/families not society. To gain success-stay focus on product,customers and maintain balance.
Thanks!!

By: Nena

Nena — Mon, 29 Sep 2008 18:19:41 +0000

Keep Focus on your Objective: KK–Targeting individuals/families not society. To gain success-stay focus on product,customers and maintain balance.
Thanks!!

By: Zachary Beggs

Zachary Beggs — Mon, 29 Sep 2008 17:01:28 +0000

We might very well sell the complete demise of Krispy Kreme; heck, it’s been imploding for some time. Of course, wait a year. If their ice cream idea takes off and does wonders for business, we’ll all be cooing over the bold genius they exhibited.

By: Valeria Maltoni

Valeria Maltoni — Mon, 29 Sep 2008 16:41:45 +0000

I was in Belgium recently and had the good fortune of walking on the main street in Antwerp and smell waffles as they were being made. Yup, you can buy a small one in the street, just like you’d buy an ice-cream cone. But the smell is what is attractive, even more than the taste – although I know Kris Hoet would object to the taste comment
There is a story associated with a certain experience. For example, fresh pastries in Italian cafes. After a certain time in the morning, you find none. Once the experience becomes commoditized (pastries all day), the story goes.
Make a brand promise – hot KK – and keep it.

By: Penny

Penny — Mon, 29 Sep 2008 16:31:14 +0000

umm…am I the only person who’s never seen a Krispy Kreme store or Hot Now marketing? I don’t live under a rock, and I thought they were gas station donuts! (Just to check, I used their store locator. The nearest is 50 miles away. I live in the midwest.)