MySpace is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with friends….
Well, think again, says Bruno Giussani in his blog Lunch over IP. He found some interesting stats in a recent Fortune article which says that some 87% of the 100-million-plus users claimed by the site are 18 or older, and 52% are 35 or older.
This is why I posted last week to one of BL’s posts that there are a lot of misconceptions about MySpace. Most marketers would do themselves a favor by creating a page and just spending some time in this environment seeing ‘what the deal is’.
“52% are 35 or older.”
That is a tremendously powerful stat. Marketers need to pay attention to that.
If the skit on saturday night live is anything to go on the majority of the myspace population is creepy mustachioed forty-something men with usernames like “Chadster1991″, “9thGradeSkr8Boi” an “NaughtyGirlHotStuff”
Video: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=737838151
hat tip: http://accordionguy.blogware.com/blog/_archives/2006/5/16/1961555.html