Comments on: 5 Tips to Become a Better Marketer

By: Vic

Vic — Sat, 04 Jun 2011 16:00:42 +0000

Yes, we need to value relationships. That is why instead of broadcasting, we need to engage into useful conversations. These conversations should touch the live of people for betterment.

By: decsau

decsau — Mon, 03 Aug 2009 10:43:02 +0000

interaction

By: saul

saul — Mon, 03 Aug 2009 10:40:54 +0000

The information is quite relevant and up to date. Personally what should be added is marketing deals more today with customers interation in a honest environment where there is space for dialague and feedbacks between marketers and consumers. In this way there will be data collection and analysis on changing trends.

By: Laercio

Laercio — Sun, 10 May 2009 14:13:44 +0000

True. The same way companies produce and impose their products to markets, impose its direct communication. There is no interactivity.
This is the paradigm of continuous error.

By: Vijay Rayapati

Vijay Rayapati — Tue, 05 May 2009 19:36:39 +0000

Great tips – thanks for sharing.

By: Amit Sharma

Amit Sharma — Tue, 05 May 2009 12:20:50 +0000

Very informative article and true posts here,,,,
The one point that can also be added here is:
“Don’t Assume”
Having wrong assumptions about the consumers can get the marketing man on the track to hell. A keen and constant observation on the market behavior and consumers will certainly be the key to success of a marketing campaign.
Don’t worry of expenditure.. think of the real long term return..
And again i say
“Don’t Assume”

By: Bill Lynn

Bill Lynn — Mon, 04 May 2009 18:59:25 +0000

I think some of the posts above could be summarized as follows:
Be authentic.
American consumers are pretty smart (some would say jaded), and if you try to portray your brand as something it’s not, you will not only lose potential customers, but they may use the technology tools that they have at their disposal to start a conversation about your brand that you may not like.

By: Joanne Lincoln Maly

Joanne Lincoln Maly — Thu, 30 Apr 2009 17:37:03 +0000

Another key to marketing success is to stay young… contemporary… current… smart. Our industry is changing so rapidly and I think many days I feel like I am back in college. Today’s technology is requiring the creative minds to become more technically-savvy… and ‘become savvy ‘ fast. Thanks for the article. Joanne Maly at Lincoln Maly Marketing, Cincinnati, Ohio

By: Diane Court

Diane Court — Wed, 29 Apr 2009 22:49:55 +0000

Agree with all of you 100%. I would add “respect” for those people we want to engage as the basis for real conversations, and the importance of assuming an intelligent and discriminating individual on the other side. We need to “think like the other person.” It’s up to us to provide the “knowledge” that enables the value connection, offering a clear, validated, desirable benefit for people to want to pursue the engagement. If we agree that broadcasting to the masses doesn’t cut it anymore (it’s not your grandma’s campaign), thoughtful targeting in preparing the evidence for multiple conversations is key.

By: Nicky Tillyer @artrox

Nicky Tillyer @artrox — Wed, 29 Apr 2009 22:00:28 +0000

Engagement is the keyword, I propose a new marketing word that will be a constant reminder “ME-kerting”.
The business of making it personal. It’s all about your brand being interesting and interacting with ME.
If marketers just remember that then the rest should follow. When planning a campaign or ad or promo…just think Mekerting…how is it engaging with the proverbial ‘me’ or is it just a brand ego trip and take it from there.

By: Abigail

Abigail — Tue, 28 Apr 2009 17:00:13 +0000

hi Jason, I totally agree with you and would add one thing…
The Obama campaign taught us that the people are tired of being lied to, misled and kept in the dark.
In this new Age of Openness, marketers need to adopt a practice of Transparent Branding — be open, be truthful and be responsive to criticism.

By: Abigail

Abigail — Tue, 28 Apr 2009 16:50:21 +0000

Hi Jacob, I completely agree with you and would add one more thing here…
What the Obama campaign revealed is that the public is sick and tired of being lied to, misled and kept in the dark. In this new Age of Openness marketers need to adopt a consistent practice of ‘Transparent Branding’. By that I mean, be open, be truthful and responsive to criticism.