Gowalla. Foursquare. Loopt. Facebook Places. As a consumer, you either love them, or you hate them. (Me? Give me any platform, and I’ll gladly “check in!”) But as a marketer, you need to learn to love them because location-based marketing is slated to explode. Rapidly. In fact, according to a recent report, mobile-proximity marketing spend is poised to grow from $200 million this year, to $700 million in 2011, to $6 billion in 2015.
How can you, as a marketer, take advantage of this new technology? Great question! And Aaron Strout, Digital Marketing Forum 2011 speaker and CMO at Powered Inc, will answer that and other questions tomorrow at noon ET during a special #ProfsChat—our weekly marketing chat. (#ProfsChat is normally Fridays at noon, but we think Aaron is awesome enough to warrant his own time slot.)
1. Is location-based marketing just for B2Cs—or can B2B marketers use it, too?
2. How much budget should I allocate to a proximity campaign?
3. What offers work best?
4. What platforms offer the best reporting? Can I see who comes into my stores?
5. Are there ways I can take advantage of location-based social networks without setting up an official campaign?
Have more questions for Aaron? Please join us tomorrow at noon, or post ‘em here and we’ll add them to the chat queue. Also, don’t miss the FREE Fireside Chat seminar this Thursday at noon ET. Aaron and other DMF speakers like Janet Driscoll Miller, Jennifer Kane, and DJ Waldow will share the hottest digital marketing trends for 2011.