Gowalla. Foursquare. Loopt. Facebook Places. As a consumer, you either love them, or you hate them. (Me? Give me any platform, and I’ll gladly “check in!”) But as a marketer, you need to learn to love them because location-based marketing is slated to explode. Rapidly. In fact, according to a recent report, mobile-proximity marketing spend is poised to grow from $200 million this year, to $700 million in 2011, to $6 billion in 2015.
How can you, as a marketer, take advantage of this new technology? Great question! And Aaron Strout, Digital Marketing Forum 2011 speaker and CMO at Powered Inc, will answer that and other questions tomorrow at noon ET during a special #ProfsChat—our weekly marketing chat. (#ProfsChat is normally Fridays at noon, but we think Aaron is awesome enough to warrant his own time slot.)
He’ll also answer:
1. Is location-based marketing just for B2Cs—or can B2B marketers use it, too?
2. How much budget should I allocate to a proximity campaign?
3. What offers work best?
4. What platforms offer the best reporting? Can I see who comes into my stores?
5. Are there ways I can take advantage of location-based social networks without setting up an official campaign?
Have more questions for Aaron? Please join us tomorrow at noon, or post ‘em here and we’ll add them to the chat queue. Also, don’t miss the FREE Fireside Chat seminar this Thursday at noon ET. Aaron and other DMF speakers like Janet Driscoll Miller, Jennifer Kane, and DJ Waldow will share the hottest digital marketing trends for 2011.
Tags: Marketing, MarketingProfs, Social Media, Twitter
Thanks for “adjusting” the days for me. I’m looking forward to the chat.
I’m looking forward to this chat.
But location based marketing is more than just check-ins.
I just published an article on the real value of check-ins from the marketing perspective. You can use that as base to ask a few questions.
One of the main problems is focusing in check-in behavior and not on purchasing behavior.
See it here: Check-in and Location Based Marketing – Lessons from the future
http://bdnooz.com/2010/12/13/check-in-and-location-based-marketing-%E2%80%93-lessons-from-the-future/
Great article! Thanks, Claudio.
Don’t miss our FREE Fireside Chat tomorrow at noon with Aaron Strout, DJ Waldow, Janet Driscoll Miller, and Jennifer Kane.
http://www.marketingprofs.com/marketing/online-seminars/335
Aargh! I missed it. Will this be available for download later?
Hi Alisa -
You can review the transcript here: http://bit.ly/eXJhsm
Also, I would be delighted if you could join us tomorrow at noon for a FREE Fireside Chat with Aaron Strout, DJ Waldow, Janet Miller, and Jennifer Kane. Register here: http://www.marketingprofs.com/marketing/online-seminars/335
Fireside Chat seminar? Thursday at noon ET? Count me in! Oh wait…I am speaking. Can’t wait.
DJ Waldow
Director of Community, Blue Sky Factory
http://www.blueskyfactory.com
@djwaldow
Location based marketing is something that is still something new enough that will see huge growth, I am excited to see where this takes us!