http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/?utm_source=rss&utm_medium=rss&utm_campaign=5-rules-for-creating-content-that-rules Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-82997 Final Days: The MarketingProfs B2B Forum Hits Boston on Tuesday - Matthew T Grant Thu, 29 Apr 2010 00:43:38 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-82997 [...] Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I’m currently doing can be linked back to contacts I made at the Forum last year when I moderated a panel on content marketing. [...] [...] Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I’m currently doing can be linked back to contacts I made at the Forum last year when I moderated a panel on content marketing. [...]

]]> http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-41445 Matthew T. Grant Thu, 28 May 2009 20:53:42 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-41445 I like your emphasis on education, Chris. Thinking of marketing in terms of education is also a way of reminding yourself that it should be useful in itself. We don't educate people so that they can do what we want - we educate them so they can do what they want. Although content marketing is still marketing, and to that degree still "self-serving," paradoxically, it will only work if it is "self-less." I like your emphasis on education, Chris. Thinking of marketing in terms of education is also a way of reminding yourself that it should be useful in itself. We don’t educate people so that they can do what we want – we educate them so they can do what they want. Although content marketing is still marketing, and to that degree still “self-serving,” paradoxically, it will only work if it is “self-less.”

]]> http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-41444 Chris Butler Thu, 28 May 2009 17:58:31 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-41444 Matthew, Lot's of great points here. The ambiguity, or at least a blurring of the lines, between marketing and education is something I've been thinking a lot about (and something that's come up again and again in our recent newsletters- see this month's comments thread, too- <a href="http://www.newfangled.com/a_practical_guide_to_social_media)." rel="nofollow">http://www.newfangled.com/a_practical_guide_to_social_media).</a> An educated prospect always makes a better client. This is essentially our marketing philosophy which shapes every tactic we employ: newsletter writing, blogging, everything we do on LinkedIn (asking and answering questions, polling, group discussions, etc.), our monthly webinars, and conference attendance and public speaking. In every case, we are actively giving away valuable knowledge because we believe that such an education reinforces our expertise to a prospect and better qualifies them for working with us. Also, the notion of moving from a "corporate" to a "personal" voice is essential and clearly something that companies are still getting their minds around. I really think that as long as I am an employee of Newfangled, my personal brand is essentially a piece of Newfangled's brand, but that doesn't mean that I and Newfangled are inseparable. So when I write, I write in a way that is fully me and compatible with Newfangled's collective voice. Chris Matthew,
Lot’s of great points here. The ambiguity, or at least a blurring of the lines, between marketing and education is something I’ve been thinking a lot about (and something that’s come up again and again in our recent newsletters- see this month’s comments thread, too- http://www.newfangled.com/a_practical_guide_to_social_media). An educated prospect always makes a better client. This is essentially our marketing philosophy which shapes every tactic we employ: newsletter writing, blogging, everything we do on LinkedIn (asking and answering questions, polling, group discussions, etc.), our monthly webinars, and conference attendance and public speaking. In every case, we are actively giving away valuable knowledge because we believe that such an education reinforces our expertise to a prospect and better qualifies them for working with us.
Also, the notion of moving from a “corporate” to a “personal” voice is essential and clearly something that companies are still getting their minds around. I really think that as long as I am an employee of Newfangled, my personal brand is essentially a piece of Newfangled’s brand, but that doesn’t mean that I and Newfangled are inseparable. So when I write, I write in a way that is fully me and compatible with Newfangled’s collective voice.
Chris

]]> http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-41443 Mike O'Toole Thu, 28 May 2009 17:44:00 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-41443 Nice post, and thanks for the shout out. One point I would underscore is most companies are closer than they think to following these new rules. If they audit their Web sites and sales tools, they'll find the have a lot of the raw content. The trick is to repackage the content to make it more shareable and "snackable" Nice post, and thanks for the shout out. One point I would underscore is most companies are closer than they think to following these new rules. If they audit their Web sites and sales tools, they’ll find the have a lot of the raw content. The trick is to repackage the content to make it more shareable and “snackable”

]]> http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-41442 Matthew T. Grant Thu, 28 May 2009 14:31:35 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-41442 Thanks for the comment, Sonny. When you talk about sticking out in the "humongous sea of readers," it also reminds me that content isn't so much about your web site as it is about your web presence. Thanks for the comment, Sonny.
When you talk about sticking out in the “humongous sea of readers,” it also reminds me that content isn’t so much about your web site as it is about your web presence.

]]> http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/comment-page-1/#comment-41441 Sonny Gill Thu, 28 May 2009 14:17:02 +0000 http://www.mpdailyfix.com/5-rules-for-creating-content-that-rules/#comment-41441 What these points relate to IMO is - differentiation. How are you or your company going to differentiate yourselves and stick out in this humongous sea of readers. How is that value, as you stated, going to shine through the others? Understanding these points and focusing your content around it is a great step in doing so. Great tips that people can take back to the desk and implement for their own content strategy. What these points relate to IMO is – differentiation. How are you or your company going to differentiate yourselves and stick out in this humongous sea of readers. How is that value, as you stated, going to shine through the others? Understanding these points and focusing your content around it is a great step in doing so.
Great tips that people can take back to the desk and implement for their own content strategy.

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