firm indicated that Interactive agency 24/7 Real Media has launched a new campaign to attract those not thrilled by Google’s acquisition of DoubleClick, reports MediaPost.
The campaign, running in a series of banner ads, is targeted at search marketers and publishers who might balk at the idea of running all their ad dollars through Google. The banners take visitors to a lead generation site where anyone can enter their information for follow-up by 24/7.
For publishers, the agency is positioning itself as an alternative to Google, which is seen as a competitor for ad dollars. One unnamed media buyer worried that DoubleClick alternatives might not have the scale to handle the new business.
Related stories:
- DoubleClick Snatched – Others Could Be Next
- Google’s $3.1B DoubleClick Acquisition to Create Online Advertising Behemoth
- Google/DoubleClick Deal Draws Ire of Other Major Players
- Google Steps Up to Bid for DoubleClick
- DoubleClick Sale Could Spook Publishers
