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MarketingProfs Daily Fix Blog
The B2B business world is no longer a black and white world, that’s for sure, and while there’s no one right choice, having multiple good options makes it even more difficult to choose the right one for you.
Which markets do you go after? Where do you allocate your budget? How do you prioritize w…
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…
Pinterest can be a wonderland for the visually inclined. You can spot all sorts of yummy eye candy, from extraordinary crafting to astonishing geekery. But sometimes, you stumble across a user’s board and know that it’s just too darn perfect.
You know the Pinterest users I’m talking about. They…
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
Hollywood came alive during last night’s 85th Academy Awards ceremony, where the stars wore their best and the movie industry’s finest were honored. The excitement of the glitz and glamour was in full force on the social web during last night’s Oscar ceremony as well. Fittingly, many…
When the average sports fan thinks of their favorite sport, they don’t necessarily ponder how the game relates to business. But it turns out that there are some relevant lessons to be learned from the gridiron that can apply to the business world just as well.
Here’s what businesses and profess…
Data, data, everywhere… but how to understand it?
You can get an answer to that question by attending a free MarketingProfs seminar this coming week.
At the MarketingProfs seminar, “The State of the B2B Marketing,” you’ll first get a modern definition for data. Defining a term is the first …
As anyone who watches TV probably knows, there is a Greek yogurt commercial in which two women are eating yogurt in the kitchen and one says to the other that, in eating this specific brand of yogurt, the next man you lay eyes on will look like John Stamos (the most famous Greek out there except for…
Recently, Forbes posted an article specifically pointing out the pitfalls of not considering content as a product that requires a business plan to make it operational. The author, Erin Scime, also repeatedly used a term I thought was my own personal term of endearment: “content czar.”
I did a…
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…
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