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Are you using your company’s Facebook page the best way that you can? Or did you create a page, put up a few posts, and figure customers will like you because of your inherent awesomeness?
Unfortunately, awesomeness alone doesn’t guarantee lots of followers. You have to work to engage your custom…
First published in 1841, Extraordinary Popular Delusions and the Madness of Crowds is a history of folly by Scottish journalist Charles Mackay. The book chronicles what Mackay called “National Delusions,” “Peculiar Follies,” and “Philosophical Delusions.” Despite its rather sensational style, the…
Last week, Twitter unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I checked it out. I made a few really bad 6-second videos. I watched a few other really bad videos—and a couple of really good videos.
Then I thought, “Wow.” (Which is s…
Remember Apple’s “Think Different” ad campaign? It ran from 1997 to 2002. Now, that kind of run may happen often on Broadway but not in the ad world. However, we still easily remember the 10-year-old campaign. That certainly attests to its sticking power!
So, why were the Apple ads so succe…
Lately, everyone’s talking about brand advocates—who they are, what makes them tick, and how to turn them into a virtual marketing force for your brand.
But how much do you know about brand advocates?
Here are three facts and one falsehood about brand advocates.
1. About 50% of customer…
Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar “Automating Customer Lifecycle Management on Tuesday, Jan. 29, at 9 a.m. Pacific time (noon Eastern).
In this 60-minute virtual seminar, sponsored by Eloqua, atten…
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as sturdy in the digital world.”
Consider the rece…
When you go to a tradeshow or seminar and strike up a conversation, how do you know that the interaction produces business? Maybe it did. Just because you can’t instantly chalk up a sale that doesn’t mean you didn’t make an impression that will pay off.
The same is true for social media.
…
We’re all familiar with the concept of the sales funnel, the metaphorical structure that represents the research, nurturing-receptive and purchasing stages of a consumer’s buying journey. Those phases are all organized neatly into top, middle, and bottom layers—no more, no less—by marketing…
Does the thought of talking in front of people or giving a virtual presentation freak you out? You’re not alone. 85% of Americans shudder at the very thought of giving presentations, virtual or otherwise.
Now, you’d think that the anxiety would be less when giving a virtual presentation than gi…
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