Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Archive for December, 2012
Friday, December 21, 2012
Team MarketingProfs recorded a special New Year’s message for our incredible community members like you.
We’ll continue to bring you all the best marketing know-how in 2013, and we hope it helps you have your most successful year ever!
Happy New Year!Continue reading "A New Year’s Video From Team MarketingProfs"
Thursday, December 20, 2012
What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season, I illustrated a glimpse into Scrooge’s life as a marketer—his past, present, and future.
His past as a marketer would be filled with email blasts, faxing, and broadcast messsages. His present would be building social …Continue reading "A Marketer’s Christmas Carol [Infodoodle]"
Tuesday, December 18, 2012
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …Continue reading "Is Your Company Suffering From a (Visual) Identity Crisis?"
Monday, December 17, 2012
We’re all consumers. We all like to buy on our own terms, from people or companies we like, in our own time, and at what we perceive to be the greatest value.
So, what about the seller in this equation? What does the new socially connected environment imply for those who hawk their wares in thi…Continue reading "What Salespeople Must Consider in a Customer-Centric Market"
Friday, December 14, 2012
Inspired by the popularity of our SnarketingProfs drawings, we’ve put together a FREE fun, colorful (and downloadable) calendar to spruce up your office in 2013.
Each month features a humorous quote by some of our favorite folks, such as David Ogilvy, Tim Berners-Lee, Chris Brogan, and Marketin…Continue reading "Free Downloadable SnarketingProfs Calendar for 2013"