Beth Kanter and KD Paine recently published a book, Measuring the Networked Nonprofit: Using Data to Change the World, in which they argue quite compellingly that nonprofits can greatly improve their effectiveness by following the example of many organizations in the for-profit world and adopting a…
Archive for December, 2012
Friday, December 21, 2012
Three Lessons For-Profits Can Learn From Nonprofits
Continue reading "Three Lessons For-Profits Can Learn From Nonprofits"
Facebookgramaggedon (Or ‘I Told You He Was a Jerk’)
Last April, I wrote about how, for many fans of Instagram, the news that Facebook was acquiring the photo-sharing mobile platform for $1 billion is a little like hearing that your best friend is engaged to that jerk. She might be thrilled, but you can’t help but feel a sense of doom about the whole…
A New Year’s Video From Team MarketingProfs
Team MarketingProfs recorded a special New Year’s message for our incredible community members like you.
We’ll continue to bring you all the best marketing know-how in 2013, and we hope it helps you have your most successful year ever!
Happy New Year!
Thursday, December 20, 2012
A Marketer’s Christmas Carol [Infodoodle]
What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season, I illustrated a glimpse into Scrooge’s life as a marketer—his past, present, and future.
His past as a marketer would be filled with email blasts, faxing, and broadcast messsages. His present would be building social …
Wednesday, December 19, 2012
Data Analytics and the Race for the Presidency: What Obama’s Campaign Team Knew
If you’re working in digital marketing but didn’t see the most recent reports from Joshua Green, a senior national correspondent for Bloomberg Businessweek, then it’s time for you to take a coffee break and go read them.
In Green’s investigation, he discovered a digital petri dish with powe…
Tuesday, December 18, 2012
Is Your Company Suffering From a (Visual) Identity Crisis?
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …
Monday, December 17, 2012
What Salespeople Must Consider in a Customer-Centric Market
We’re all consumers. We all like to buy on our own terms, from people or companies we like, in our own time, and at what we perceive to be the greatest value.
So, what about the seller in this equation? What does the new socially connected environment imply for those who hawk their wares in thi…
Friday, December 14, 2012
Free Downloadable SnarketingProfs Calendar for 2013
Inspired by the popularity of our SnarketingProfs drawings, we’ve put together a FREE fun, colorful (and downloadable) calendar to spruce up your office in 2013.
Each month features a humorous quote by some of our favorite folks, such as David Ogilvy, Tim Berners-Lee, Chris Brogan, and Marketin…
Thursday, December 13, 2012
The New Celebrity Spokesperson Needs Social Media Smarts
The value of a celebrity spokesperson is now rooted in their social eminence.
Brands have used the power of celebrity to promote their products with varying degrees of success over the years. Michael Jackson for Pepsi, Michael Jordan for Nike, David Beckham for Burger King, and Katy Perry for Pop…
Wednesday, December 12, 2012
The Best LinkedIn Pages of 2012: Will You Be on the 2013 List?
With more than 175 million users, LinkedIn is the largest (and most robust) social network. By being part of such a network, your company needs to distinguish itself from, well, its more than 175 million users.
To find out how to create engaging, captivating Company Pages, attend the LinkedIn ses…
