I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling them to f*ck off (especially if you do that all at once!) is generally frowned upon.
Archive for November, 2012
Thursday, November 29, 2012
As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile.
Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn…Continue reading "The Formula for Business Success"
For the last several years, ad agencies and holding companies have boldly and stridently bought digital marketing firms to add to their coffers.
In most cases, the acquired talent is subsequently sequestered in one area of the office—if not in a completely separate location—to do their “mag…Continue reading "Why Digital Agencies Are Poised to Take Over the Ad Market"
Wednesday, November 28, 2012
As consumers, we know what we like. And we know what we want. We surround ourselves with a select group of brands that encompass and define who we are and—of equal importance—define our lifestyles.
People place a great importance on style, fashion, performance, sports, luxury, the outdoors, f…Continue reading "Why Partnership Brand Marketing Makes Sense (and Makes Both Brands More Money)"
Monday, November 26, 2012
A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…Continue reading "Placement Matters: Where Are You on the Search Results Page?"
Tuesday, November 20, 2012
Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter colors? Create a better design? Use flash and great music? Taking a step back and looking at the…Continue reading "Three Reasons Why Cost per Engagement Advertising Rules"
Monday, November 19, 2012
I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…Continue reading "Yuck! Dissecting a Really Bad Email"