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MarketingProfs Daily Fix Blog
Hockey-mask wearing villains? Things that go bump in the night? Clowns? Boring. What really scares us are neglected websites, Frankenspeak, and projects that suck the life right out of you.
On this Halloween day, we’re sharing a fun infodoodle of what really scares marketers on Halloween.
In t…
Barnes & Noble College Marketing recently published a report detailing its survey of 7,500 college students nationwide regarding their perceptions about advertising practices and their consumption patterns. The report draws a number of conclusions, and each of them has a potential marketing…
Was it really only in June 2010 that Facebook replaced “Become a Fan” with the now ubiquitous Like button?
I’ve been watching the online behavior this one deceptively simple change has spawned, and I’ve seen how other sites and apps, such as Google+, LinkedIn and Instagram, have replicated it…
Marketing data can be so exciting at first. You’re thrilled with it, look at it lovingly, find the magic within it. But the magic doesn’t last forever.
To let you know if your data is straying from you, the quick quide “Is Your Data Cheating on You” offers five ways to check. The signs will let y…
In an article entitled “The New-Boy Network,” Malcolm Gladwell describes research conducted at Harvard by Nalini Ambady and Robert Rosenthal that demonstrated the surprising power of first impressions.
While trying to establish the importance of non-verbal elements—specifically, the teacher’s a…
A while ago, I attended Sunni Brown’s Visual Note-taking 101 class. A creative director, author, and graphic recorder, Brown covered the basics, such as how to plan out one’s page for visual notes, the various ways to draw people quickly, what colors work best for highlighting text or making points,…
We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels that we believe improve engagement. In fact, the way …
Everyone knows that content rules, especially when it comes to social media. But for B2B marketers, knowing that someone shared your funny video, “liked” your company photo, or even retweeted that link to your new whitepaper is not enough. B2B marketers want to know that their social media efforts…
Google uses mind games to make sure that our sites are natural and clean. How does Google do this? Well, it plays on our reactions to fluctuations and puts time delays, strange results, and other things into the mix.
Check this patent pending from Google to get some insight into the games it pla…
Some content marketers rise above. They are the real thought leaders. The true experts. In this post, we set the standard for the highest level of content marketing: the black belt.
Are you a content marketing expert, a search marketing master, or a social media ninja? Let’s find out once and…
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