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MarketingProfs Daily Fix Blog
Everyone wants to be awesome, but awesomeness requires constant work and vigilance. You can quickly slip from “awesome” to “awful” if you’re not careful.
To help you maintain your state of awesomeness (and to point out those dangerous uncool spots along the way), we’re offering you a free seminar…
What if people were willing to pay you for the privilege of receiving your marketing materials?
A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you could actually get people to pay you for your marketing, that that would be a leading indicato…
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
Update: Due to unforeseen circumstances, this event has changed considerably since we published this post. It will now be an almost entirely virtual social media event. One event that isn’t online, however, is the HerHighway 2012 kick-off today. A drive team of ladies is heading from Los Angeles…
If you manage a business blog or any kind of website with a content marketing strategy, not creating an editorial calendar could lead to all kinds of problems.
An editorial calendar—a way of strategically planning and scheduling your content—offers your writers and editors numerous benefits, …
Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we’re offering a free seminar called “Data Wrangling: Solving Marketing’s Biggest Chore.”
The 60-minute free seminar provides tips and ideas for learning how to identify what you want to do wit…
“Everybody should have a voice, but not everybody should have a vote.”
That’s what Tom Fishburne told me when I asked him about ways that organizations could harness the creative potential of their teams without getting bogged down or distracted by the wealth of ideas that groups come up with.
…
Right now, I’m working on giving a LinkedIn profile makeover to the head legal counsel at a prominent law firm in Florida. I spent 90 minutes trying to uncover what makes this attorney any different from the thousands of other foreclosure attorneys that can be found on LinkedIn.
Every time I ask…
The effectiveness of content marketing in attracting and engaging an audience has sparked an unprecedented demand for… well, content, such as infographics, whitepapers, tip sheets, email newsletters, online video, and so forth.
Marketers are now constantly trying to find the best types and mixe…
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