Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
There has been a lot of hype over Pinterest lately—and for good reason. With a fleet of over 10 million strong, Pinterest has made it nearly impossible to attend a party without hearing “I saw that recipe on Pinterest too!” Over the past year, the pinboard revolution has sprung to life.
Mea…
A guest post by Richard Owen of Satmetrix.
Social media has been viewed as a monitoring and response mechanism from a customer-service standpoint, an ad medium for marketing, and an engagement channel for PR. It has been insular, focused on growing likes and follows—and through this growth—on…
In George Orwell’s classic novel Nineteen Eighty-Four, we were introduced to the concept that “Big Brother is watching you.” Sixty-three years after the novel’s publication, Big Brother is not the only one we have to worry about. It’s everyone. Your private life is forever over.
Here’s a quot…
Recently, there’s been much talk about the “future” of B2B marketing. And I’m disgusted.
For my entire career, I’ve been telling people what they should buy, what they should do, and how they should think. It’s brought me success. A lot of success. In fact, there are whole bookcases devoted to my…
A guest post by Tim Riesterer of Corporate Visions.
The 2012 Summer Olympic Games start today. Over the past few weeks, marketing and advertising campaigns related to the games have appeared on billboards, the radio, and—most prominently—on TV.
One stand-out example is this P&G Olympic…
Given the vast amount of information and noise that occupies the minds of our customers each day, you might be accurate in saying that one of our toughest competitors is Marketplace ADD (Attention Deficit Disorder).
You know that constant stream of consciousness that goes on in your mind and how …
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…
Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with their audiences. Now, new research shows that tablet users are a whole new…
A guest post by Tea Silvestre of WordChef.com.
Chances are you’ve had at least one rotten experience while shopping at a brick and mortar store. We all have. And it’s such a shame.
Why?
Because interacting with someone face to face is your best opportunity to create a raving fan.
Yep. E…
With a user base of 160+ million and climbing, LinkedIn is a powerful and robust professional networking tool. In fact, maintaining an updated profile and regularly participating on the site is a great way to land a job, attract new clients, and stay up to date with your peers and colleagues.
And…
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
