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MarketingProfs Daily Fix Blog
It’s been more than five years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics.
Here we are, almost halfway through 2012, and after a review of some of the leading social media “management,” “monitori…
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MarketingProfs own marketing-savvy folks present the three sessions.
In “Five Traditional (Gasp!) Marcom Me…
Ten years ago, businesses held all the power. They controlled information and leaked it as needed; salespeople managed the process. Now, however, the power has shifted to the buyer.
Buyers have access to more information from more sources than ever. They ask questions, get answers, read revie…
A guest post by Matt Powers of Blue Soda Promo.
With the dramatic flair of a Tennessee Williams character—Blanche comes to mind—a Georgia photographer became a viral blog sensation with her post “Why I Tearfully Deleted My Pinterest Inspiration Boards.”
Business Insider picked up th…
Pinterest, Tumblr, now Facebook Timeline… Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content.
To help you brainstorm ideas for adding visual content to your marketing mix, I drew up a few infodoodles, then I put them in a slide s…
I interviewed Eloqua’s Joe Chernov for the most recent episode of Marketing Smarts because I wanted to know why he had hired a brand journalist and how that was working out (very well, it turns out!).
In the course of our conversation, Joe started talking about the audience for Eloqua’s content, …
Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher does not a baseball team make, or one chapter does …
What’s coming next for television? How does the social media back channel work with the second screen? How does it all get measured?
In this Marketing Over Coffee episode, host John Wall and Mike Proulx, co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Televis…
A guest post by Dylan Mazeika of FreeLogoServices.
In this digital age, a successful business needs to provide outstanding service, offer intrinsic value to its clients, build customer relationships—and stand out from the crowd on myriad online platforms.
To set one’s company apart from the …
For some Silicon Valley companies, the mantra is: “Slap code together, design a quick user interface, and get it to market.” And above all, as Mark Zuckerberg would remind us, “Keep shipping.”
That kind of talk probably gives Instagram founder Kevin Systrom heartburn. That’s because Sy…
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