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MarketingProfs Daily Fix Blog
When I interviewed Mark Levy for this week’s episode of Marketing Smarts, he told me the story of a client named Bill Treasurer, also known as “Captain Inferno.”
As Mark recalled, Bill came to him as a management consultant struggling to differentiate himself from other consultants. Bill was uns…
Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need to…
A guest post by Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures.
From the beginning of humanity, stories have been about how we make sense of the world and explain our existence. A person without a story does not exist. Research even shows that our brains are wired for storytelling….
A guest post by David Rabjohns of MotiveQuest.
Imagine you are assigned to build a house. You are given a drawing of what the house should look like when you’re done. You have a giant pile of the tools, lumber, and other materials the professionals say you need. You may even have a small team o…
Need some inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we’re giving away a free holiday campaign planner, courtesy of GetResponse.
The colorful holiday campaign planner outlines holidays and seasons in the 2012 year—all at a glance—so you can …
Businesses can get bigger in different ways—more customers, additional sales, employees, and even product or service offerings. Growth in any of those areas can result in bottom-line growth as well. All good, so far. But bigger isn’t always better.
One lesson we can take away from the rec…
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…
If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you expect?
Now, if you went to that same CMO and said, “I want to investigate a new social pla…
A guest blog post by Ted Nelson of Mechanica.
It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles o…
A guest blog post by Amanda DiSilvestro of Business.com.
As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great t…
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