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MarketingProfs Daily Fix Blog
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
Guest speaker and vice president and principal analyst at …
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Social media has always involved sharing quality content with your network, but in its current state, B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their products and services, and they need those prospects to…
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
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