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MarketingProfs Daily Fix Blog
A guest post by Sherry Orel of Brand Connections.
It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to mean “transparent.”
It’s true that a consumer can gain a brand’s trust online when they think they’re speaking…
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I know you’re not a criminal? A spy? If you don’t re…
“It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’”
Once you know what you want them to say, the cha…
With the average length of a tweet’s effectiveness reportedly down to a mere 3 hours, with 92% of a retweet happening in the first hour or not at all (according to Sysomos), how do you get more value out of your social media efforts? With email! Here’s a simple recipe that brings new life back to…
