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MarketingProfs Daily Fix Blog
The traditional PR model is dead.
Traditional PR sticks close to the script, embargoes press releases, follows a prescribed timeline, and all that. But here’s the problem: Conversations careen with such speed and velocity that you need to rethink your approach if you want to be part of them, sa…
A while back, the American Film Institute released its list of the Top 100 Movie Quotes of all time. And me being me—severely over-caffeinated and somewhat demented yet all the while well-meaning—decided it was time to take some quotes and apply them to the social media-crazy world we find…
Having a blog is much more than just creating one and crossing your fingers in the hope that people will read it. After all, the blogging landscape is already riddled with blogs that are static, abandoned, or just overlooked.
To build up interest in your blog, create engaging content, and encour…
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead, they crank out sloppy copy and design, and overmail…
Chances are you’ve heard of content marketing and might know what it is. But you may not have an idea of how to get started. It’s not as difficult as you think! The key to content marketing is having a strong content ecosystem that’s interrelated and connected to everything else you do.
Her…
When I talked with Scott Brinker of ion interactive about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths.”
These are:
IT needs to move further out of the business of managing and implementing all technology in the organization.
Mark…
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Marketers are rioting in the streets, overjoyed that Google+ has finally graced us with business pages. Oh, wait, that wasn’t really the reaction at all, was it?
By now, most marketers have heard that Google+ rolled out Pages, a way for brands to use the social network. The reaction among Team M…
Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again.
While I normally delete those letters at the first sig…
