“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…Continue reading "Marketing Smarts Podcast: Rhetoric and the Art of Persuasion"
Archive for November, 2011
Wednesday, November 30, 2011
Monday, November 28, 2011
A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…Continue reading "Meet Customer Privacy Obligations Without Sacrificing Online Tracking"
Tuesday, November 22, 2011
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…Continue reading "7 Tips to Bring the Customer Experience Mindset to Every Department"
Monday, November 21, 2011
Even though it seems like Christmas must be days away with the influx of holiday music and displays in nearly all retail stores, it’s just November. Thanksgiving is a great time to pause and reflect on the things we are grateful for in our lives. I, for one, am incredibly grateful for my supportive…Continue reading "A Time to Give Thanks: Marketing Tools"
Friday, November 18, 2011
A guest post by Amanda Maksymiw of OpenView Labs.
Influencer marketing is all about marketing to those people or groups whom your prospects look to for information. It is not a new strategy. In fact, many B2B companies have been targeted influencers for some time.
Before the Internet change…Continue reading "Are You Building Relationships With Your Influencers? (You Should Be.)"