“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…
Archive for November, 2011
Wednesday, November 30, 2011
Marketing Smarts Podcast: Rhetoric and the Art of Persuasion
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Tuesday, November 29, 2011
How Natalie Merchant Taught Me to Listen
In social media, we are often told to “listen first.” So, we dutifully set up our Google Alerts, purchase monitoring solutions, and so on. And when the data starts flowing in, we get excited about the volume of information, the share of voice that our brands or products are experiencing, and…
Monday, November 28, 2011
Meet Customer Privacy Obligations Without Sacrificing Online Tracking
A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…
Wednesday, November 23, 2011
‘What I’m Thankful For’: 45 Friends Weigh In
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week.
They are the people I’ve been grateful for this past year. They enriched my life in some way. They made me laugh. Or maybe we talked or we worked together or we…
Tuesday, November 22, 2011
7 Tips to Bring the Customer Experience Mindset to Every Department
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
Monday, November 21, 2011
A Time to Give Thanks: Marketing Tools
Even though it seems like Christmas must be days away with the influx of holiday music and displays in nearly all retail stores, it’s just November. Thanksgiving is a great time to pause and reflect on the things we are grateful for in our lives. I, for one, am incredibly grateful for my supportive…
Friday, November 18, 2011
Are You Building Relationships With Your Influencers? (You Should Be.)
A guest post by Amanda Maksymiw of OpenView Labs.
Influencer marketing is all about marketing to those people or groups whom your prospects look to for information. It is not a new strategy. In fact, many B2B companies have been targeted influencers for some time.
Before the Internet change…
Thursday, November 17, 2011
12 Ways to Improve B2B Social Media Marketing in 2012
Want to add some rocket fuel to your B2B marketing in 2012? Get 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.
1. Deliver Relevant Content
“B2B social media is not about bright and shiny objects. The key to success is rele…
Wednesday, November 16, 2011
It’s All About Your Customers: 5 Questions with Michael Brenner of SAP
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…
Marketing Smarts Podcast: Saving NonProfits From Zombie Ideas!
People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of Marketing Smarts.
An idea zombie is an idea which has died but liv…
