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MarketingProfs Daily Fix Blog
A guest post by Bob Knorpp of The Cool Beans Group.
I was among the skeptics. Why would I want a Starbucks Card? After all, it was an extra, meaningless step in the coffee-purchasing process. Why would I use my credit card to put money on a card to buy my coffee, when I could have just as easily …
This post is one I wrote as my contribution to a fantastic resource for content marketers called the Grande Guide to B2B Content Marketing, released by Eloqua this week. The whole guide is embedded below, or you can download it for free from Eloqua here.
Sometimes, I get a little fed up with th…
CEO and co-founder of Apple and Pixar, Steve Jobs died Oct. 5, 2011, of pancreatic cancer. He lived his 56 years as if each one were his last, making sure that he followed his curiosity, did what he loved, and stayed authentic to his vision.
One of his best speeches was not touting the newest pro…
With continually mounting pressure on marketers to get more done with less, all while trying to keep pace in a business world increasingly running at the speed of real time, many businesses are looking for more efficient and flexible ways to launch programs, respond to changing priorities and market…
A guest post by Duke Greenhill of Greenhill+Partners.
The recent summer blockbuster, Rise of the Planet of the Apes, though perhaps not vying for membership in the annals of film art, has earned a substantial berth in the chronicles of marketing.
Film and marketing are similar: the latter bein…
For decades, executives have been comfortable with the reach of traditional media networks. Whether their ease came from contractual relationships (advertising) or trusted relationships (journalism), executives have faith in the statistical probabilities of blasting marketing messages at large…
Visible Gains co-founder Joe Eldridge knows all about video campaigns and coaching customers through the launching of their ideas into the video format. That’s why he’ll be sharing his video savvy at the next MarketingProfs University course, Video Marketing Made Simple. We chatted with him recently…
