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MarketingProfs Daily Fix Blog
“You can’t have a one-legged stool.”
When a young Alicia Arnold heard those words, they didn’t sit right with her. After all, what about stools that you see in diners that have just one leg and are flared at the bottom?
Alicia, who serves as senior vice president of Digital at Hill Holiday, ev…
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Tim Washer—who is teaching a class in our MarketingProfs University course, Video Marketing Made Simple—is a funny guy. His videos, such as this one in support of Cisco’s Videoscape technology or this one promoting Cisco’s ASR 9000 as the perfect Valentine’s gift, have attracted thousands of…
A guest post by Paul Prisco of Dog Food Design.
Today’s consumer is quickly adapting to QR codes as smartphone usage explodes. According to Nielsen projections, there will be more smartphones in the United States than basic phones by year’s end. So, you need to start paying attention to QR codes-…
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?
For insight on how one…
A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
I like to think of podcasting as the overlooked, red-headed stepchild in the content marketing family. It’s rarely shown any love, even though it’s a wonderful tool for your brand and a great addition to nearly any content marketing strategy.
Why do many content marketers ignore podcasting? I…
A guest post by Andrew Parker of IntaForensics.
Scammers on Facebook have taken full (heartless and sickening advantage) of Steve Jobs’s death. A “R.I.P. Steve Jobs” page appeared online that made the claim that 50 free iPads were being made available as a tribute to Apple’s great co-founder. …
