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MarketingProfs Daily Fix Blog
You have a great product, a big marketing budget, and a hard-working sales team. But what do you really need to set your organization apart from the competition? Great thought leadership content.
Whether you’re a B2B or B2C, powerful thought leadership content can really propel your company into …
My family and I were in the path of Hurricane Irene this year. We fared well, except for a loss of power and a fridge of spoiled food. Prior to the storm, we had the same idea everyone else did: “Let’s get a few staples and hunker down.” Except we were on a mini-vacation.
The Story
T…
When, as a kid, I’d start to get a little ahead of myself in crazy childhood exuberance, my mother would tell me to calm down and say teasingly, “Someone’s gonna cry before the night is over!”
I hadn’t the foggiest notion of what she meant by that until years later, when I realized that my ty…
As the newly minted marketing manager for MarketingProfs University, I thought it would be fitting to share about our upcoming MPU course, Search Marketing School—and why it’s a big deal.
So, here are five reasons to get excited about Search Marketing School.
1.) Google’s Changes (again): …
Citibank recently employed the services of Hart Research Associates to gauge consumers’ expectations for the U.S. economy. Citi’s Michelle Peluso summed up the findings this way: “These survey results bring into sharp relief the degree to which the confidence of even the most optimistic…
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
A guest post by Mimi Sells of OFJCC.
Recently, we drove with friends to Ashland to see a couple of plays in the 2011 season of the venerable Oregon Shakespeare Festival. Beyond a dazzling dunk into contemporary and Elizabethan drama, I was reminded of a few things relevant to all of us who market…
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers that be may not know enough about content.
It i…
Audiences are no longer willing to sit quietly and listen to a speaker talk at them, no matter how good the information is. Technology can help engage the crowd and make their participation an integral part of your presentation.
“Audience engagement at presentations is past being a trend,” sa…
While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy.
Before anyone focuses on improving their…
