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MarketingProfs Daily Fix Blog
Video has a tough reputation around the content marketing block. Video is scary. Video is hard. Video isn’t for B2B. Wrong, wrong, wrong. Video’s bark is a lot louder than its bite.
Here’s why video isn’t as scary as people think.
1. It doesn’t have to be perfect. Of course, we want everything…
Marketers, even the best of them, can get tunnel vision. Proof? Even the mighty National Football League (NFL), one of our most powerful entertainment brands, dropped the ball when it came to addressing a large part of their audience.
For years.
A terrific article in USA Today recently pointed…
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of the recent Winning the Customer: Turn Consumers into Fans and Get Them to Spend More.
Lou is a col…
Throughout our marketing careers, we’re given a great deal of advice along the way, such as: “Set objectives and measure them,” “Keep it simple, stupid…” and “Focus on benefits, not features.” But have you ever gotten that one piece of advice that has stuck with you and really impacted your…
A guest post by Jim Sterne of the Web Analytics Association.
In 2002, I ran the first eMetrics Summit: The Web Analytics Conference. In 2007, I changed the name to the eMetrics Marketing Optimization Summit. Why? Because web analytics is a just one piece of the puzzle.
What started as the t…
Check out the post and report below and sign up for Jeremiah’s MarketingProfs PRO seminar on September 29 to dive deeper into the results (and solutions).
Altimeter Group has published another Open Research report, this time outlining how social media crises occur—and what could be done to pre…
There are some people who naturally lack the capacity to spew BS: Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris Brown. And Jason Falls.
You might say it’s good branding that the term “no bullshit” conjures…
This year, for the first time ever, Amazon sold more electronic books than printed ones. And Kindle e-readers are flying off the shelves, and one article suggests Barnes and Noble’s saving grace will be its Nook reader.
What gives with this sudden transition to e-books? What are the implicati…
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
Video can be a compelling marketing tool. If done right, video can bring your story to life, engage audiences on an intellectual and emotional level, and even boost search rankings.
But how do you do video right? And once you’ve created your videos, how do you deploy them for maximum impact on yo…
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