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MarketingProfs Daily Fix Blog
A guest post by Kalen Smith of MoneyFile.net.
Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding strategies will be effective if used long-term. But the way you price your products affects your bra…
A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly.
Just because everyone and their online peeps are talking about you that doesn’t necessarily mean that those…
My fiancée is obsessed with Groupon and the vast array of competitors who’ve entered the social promotions space in the past two years. The model is simple: You attract new customers at a reduced rate, in many cases below break even, in the hope that a certain percentage of these frugal couponers…
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
A guest post by Gary Gebenlian of Future Simple.
Most of us are guilty of not being focused. We want to sell our product or service to as many people as possible. So, we go out there and market with a message that’s some flavor of “buy my product or service.” The spirit of this is not a bad thi…
Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.
How annoying is it when you’re in the midst of reading an article and an ad pops up? Or the fig…
One of the most important roles of a marketing consultant is to suggest and facilitate change, so it is vitally important that clients feel a strong and almost organic sense of trust in that person.
Marketing consultant and fellow MarketingProfs Daily Fix blogger Elaine Fogel has elicited that ty…
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…
A guest post by Brian Whalley.
The crux of a great online marketing campaign is being able to demonstrate the value to the business at the end and the success that resulted. In particular, it can be really tricky to help management or other groups that are not connected to the marketing team’s…
Everybody’s talking about the need to have a mobile strategy lately, but it’s hard to find anyone telling you how to go mobile. What does it mean, and how do you add it to your current strategy? Who is it right for, and what should you expect from it?
2 Things to Keep in Mind
First, yo…
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