As many people are now coming to realize, Google+ is not the threat to Facebook everybody thought it was. Its simplicity, listing functionality (circles), and posting/replying protocols bring it much more into Twitter’s camp. Functionality aside, many argue that it is the pure, people and knowledge…
Archive for July, 2011
Thursday, July 14, 2011
B2B Marketing Survey: Brother, Can You Spare a Few Minutes?
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Wednesday, July 13, 2011
How to Keep Your B2B Brand Creative From Becoming Bland Creative
A guest post by Terry Sylvan of SterlingKlor Communications.
The whole point of marketing in the B2C world is to get noticed. So why is that not the case in B2B marketing? Every day, I encounter B2B marketing that is boring and filled with corporate mumbo-jumbo. Why? B2B marketing can and shoul…
Tuesday, July 12, 2011
Use These 3 Principles to Yield 5 Stars & Return Customers
A guest post by Z Gillispie of Nurun.
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Monday, July 11, 2011
Baby, We Were Born to Market: Springsteen on Social Media Marketing
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Friday, July 8, 2011
‘Influencers’? What’s That? (Not What You Think)
Who are the influencers? Ever since the New York Times Sunday Review published an opinion piece on the rising relevance of influencer metrics, that’s been the burning question on every marketer’s mind. But, as an innocuous comment from Beth Harte reminded me, the reality is that influencers are…
Thursday, July 7, 2011
Shock and Awe: FDA Takes Wrong Approach to Influence Smokers
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Tuesday, July 5, 2011
17 Content Creation Ideas to Inspire You [Infodoodle]
In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?”
And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all.
Brightly doodled, the 17 conten…
Friday, July 1, 2011
Microsoft’s New adCenter Tool: Check It out Then Ignore It
A guest post by Scott Spjut of Professional Marketing International.
The Microsoft adCenter (and then Bing) is getting an update, which you will want to check out, but definitely not use permanently.
Starting in June, the keywords and phrases you use for your pay-per-click campaigns through ad…
