I hate to use the word “guru” because it implies someone who advises rather than does. It suggests someone who might have a lot of great insight, but only a hazy notion of how it applies in the real world, in real situations. Theory can be useful, of course. But even better is actionable how-to….Continue reading "Marketing Must Change: A Q&A with Michael Stelzner"
Archive for July, 2011
Wednesday, July 27, 2011
A guest post by Gary Gebenlian of Future Simple.
There are endless marketing tactics, campaigns, and messages you can use to grow your business. However, there are only exactly three strategic sources of growth for any business—no matter the type of size of the business.
It’s critical to und…Continue reading "The 3 Most Important Levers of Growth for Business"
Tuesday, July 26, 2011
Think of Leonardo da Vinci and such images as “Mona Lisa” or “The Last Supper” probably come to mind. Labeled by scholars as the original Renaissance Man, Leonardo was known in his day as scientist, inventor, and artist. And while many historians believe that a mind like Leonardo’s comes…Continue reading "Data Deluge Means No More Leonardo Da Vinci Types"
Monday, July 25, 2011
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
“I was front row at the U2 concert.”
Anyone who says that is probably one of the band’s biggest fans. But think about the last concert you were at. What did the artist do after the show? If your experience was anything like mine, the artist…Continue reading "Thrill Your Front-Row Fans Like a Rock Star"
Friday, July 22, 2011
A guest blog post by Ederick Lokpez.
For years, we practitioners have been creating marketing strategies to appeal to the Latino segment, to acquire them, retain them, and, of course, upsell. We talked about acculturation, and first, second, and third generations.
We discussed language attain…Continue reading "Where Is the Latino Market Going?"
Wednesday, July 20, 2011
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…Continue reading "Stop Surprising & Delighting Customers—Just Solve Their Problems!"
Tuesday, July 19, 2011
A guest post by Cynthia Fedor of QuantumDigital.
Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences. They crave relevancy, personalization, and a platform to be heard.
These n…Continue reading "Keep Your Eye on These 3 Consumer Trends"
Monday, July 18, 2011
British alternative rock band Muse made news when frontman Matt Bellamy announced the group plans on cajoling Richard Branson for a free trip in space to record a song or produce a video when Virgin Galactic takes flight.
Think of the PR for Muse and for Branson’s vaunted Virgin brand if Sir Ri…Continue reading "Muse on the Moon: How Far Should We Go to Get PR?"