I hate to use the word “guru” because it implies someone who advises rather than does. It suggests someone who might have a lot of great insight, but only a hazy notion of how it applies in the real world, in real situations. Theory can be useful, of course. But even better is actionable how-to….
Archive for July, 2011
Thursday, July 28, 2011
Why Your Website Still Matters (Even With Social Media)
A guest post by Sujata Ramnarayan of SMStrat.
Recently, myriad companies have started their own web stores within Facebook. This is a nascent and tentative move for some. However, looking at what impact digital media is having on marketing strategy overall can give you better direction on how to …
Wednesday, July 27, 2011
The 3 Most Important Levers of Growth for Business
A guest post by Gary Gebenlian of Future Simple.
There are endless marketing tactics, campaigns, and messages you can use to grow your business. However, there are only exactly three strategic sources of growth for any business—no matter the type of size of the business.
It’s critical to und…
Tuesday, July 26, 2011
Data Deluge Means No More Leonardo Da Vinci Types
Think of Leonardo da Vinci and such images as “Mona Lisa” or “The Last Supper” probably come to mind. Labeled by scholars as the original Renaissance Man, Leonardo was known in his day as scientist, inventor, and artist. And while many historians believe that a mind like Leonardo’s comes…
Monday, July 25, 2011
Thrill Your Front-Row Fans Like a Rock Star
A guest post by Nehemiah “Nemo” Chu of Bloomfire.
“I was front row at the U2 concert.”
Anyone who says that is probably one of the band’s biggest fans. But think about the last concert you were at. What did the artist do after the show? If your experience was anything like mine, the artist…
Friday, July 22, 2011
Where Is the Latino Market Going?
A guest blog post by Ederick Lokpez.
For years, we practitioners have been creating marketing strategies to appeal to the Latino segment, to acquire them, retain them, and, of course, upsell. We talked about acculturation, and first, second, and third generations.
We discussed language attain…
Thursday, July 21, 2011
5 Must-Read Marketing Blogs (Besides the Daily Fix)
I read lots of marketing blogs. Some are good; some are less good. But a few stand out for consistently outstanding content. Post after post, year after year, they teach, challenge, and inspire readers with insightful perspectives and actionable advice. I’m not sure how they keep doing it, but as…
Wednesday, July 20, 2011
Stop Surprising & Delighting Customers—Just Solve Their Problems!
What brings customers back to a brand, creates loyalty, and strengthens financial performance? Price incentives? Loyalty programs? Big investments to build brand awareness?
As much as creative marketing and promotions can help a product, service, or company stand out, it always comes down to a si…
Tuesday, July 19, 2011
Keep Your Eye on These 3 Consumer Trends
A guest post by Cynthia Fedor of QuantumDigital.
Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences. They crave relevancy, personalization, and a platform to be heard.
These n…
Monday, July 18, 2011
Muse on the Moon: How Far Should We Go to Get PR?
British alternative rock band Muse made news when frontman Matt Bellamy announced the group plans on cajoling Richard Branson for a free trip in space to record a song or produce a video when Virgin Galactic takes flight.
Think of the PR for Muse and for Branson’s vaunted Virgin brand if Sir Ri…
