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MarketingProfs Daily Fix Blog
A guest post by Daniel Cassady.
Just because the country has been in a financial funk for the past few years, that doesn’t mean that mothers have lost their tremendous influence over the market. Walk into any department store, thrift store, or grocery store, and you’ll see what you have alway…
No one likes to hear complaints and gripes about a relationship—especially in business—but they are inevitable. In the keynote for the MarketingProfs B2B Forum 2011, speaker Guy Winch discusses the art of an apology and how to turn them into opportunities for healing (and strengthening) the…
There’s no denying the power of social media to effect change—whether social, commercial, or anything in between. Most brands are responding by increasing prominence to their social channels amongst their marketing mix. Technology scales, but humans don’t, and many businesses frequently lack the…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
A guest post by Darrell Davis of MediaFiche.
According to Google engineer Matt Cutts, over 200 “signals” are used in the company’s search engine algorithm. And while the algorithm is top-secret, the desired goal—relevant search results—is not.
The basic premise makes sense. Create u…
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed structural packaging.
You’ll see what I mean when you check out the YouTube pizza box concept that …
You once needed a fabulous venue, trendy drinks, and sparkling names to throw the biggest party in town, but nowadays, some of the most rockin’ parties are online. And all that’s required to throw a successful online shindig is a Twitter account and a little bit of planning.
Here’s what you need…
