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MarketingProfs Daily Fix Blog
Since “Finding and Telling Stories” topped our list of content creators concerns, I’ve been looking for an example that explains how to both find and tell a business story.
I found my example in the form of a recent blog post by Doug Kaye called Salvaging the Shoot. Please take a few minute…
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
A year or so ago, the Altimeter Group worked with Web Analytics Demystified to help define how marketers should approach measuring social marketing efforts. Now, we’re asking for your participation in a new survey of business decision makers for social media programs.
We’ll report our findings an…
To keep with the theme of “Winning with Speed,” I doodled the highlights from Stephen Denny’s PRO seminar. He defined speed as not about being superfast but taking the shortest amount of time needed to execute a task, and he discussed how to get your team to adopt this attitude of efficiency.
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A guest post by Tara Hornor of PrintPlace.com.
Even though so much of marketing is done online now, the traditional 2.5”x3” business cards are still as significant as they have ever been. This tiny billboard that represents your business will stay in the hands of your potential customers for …
The inevitable comparisons between golfers have begun: Rory McIlroy vs. Tiger Woods. The style of play. The statistics. The fact both won major tournaments in their salad days: McIlroy’s recent U.S. Open win at the ripe old age of 22 and Tiger Woods’s first Masters Tournament at age 21.
Both …
A guest post by Len Dreifort of the Work Coach Cafe.
What is green marketing? It’s basically about selling products and services based on their environmental merits. Green marketing has been a significant force in creating the sizable and growing market for sustainable products and services. Comp…
Guy Kawasaki made me do it. In a recent PRO seminar, The Art of Enchantment, Guy recommended that folks watch singer Justin Bieber’s flick, “Never Say Never,” to see a marketing machine in motion.
Guy piqued my interest, which made me add the movie to my Netflix queue, which made my family learn …
A guest post by Matt Krautstrunk.
Developing a blog takes time. Finding your niche is something very few bloggers are able to do in the first few months of blogging. This failure to capture an audience can be attributed to what I call “blogging for Hollywood.” A phrase that refers to bloggers…
A guest post by Jason Miller of Zoomerang.
Listening effectively to your customers can be a very insightful experience. The better you are at listening; the better you can understand your customers’ wants and needs. Do you wonder what your customers are saying about your product or service across…
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