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MarketingProfs Daily Fix Blog
Wherever I go, I find companies are not happy with their blogs and social media programs. They’re wondering why readers are not rushing in, engaging with them, becoming loyal fans, and buying their products or services.
Usually, the problem is their content. It’s weak, weak, weak. Actually, it …
Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to…
Working with licensed toy and entertainment properties is heady stuff. It’s important to know how to leverage a licensed brand fully. Playfulness and whimsy can be brought out and ownable visual creative achieved and standardized in a style guide to drive consumer demand if deftly executed.
The…
A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…
When I first began working with the web, I was already deeply interested in storytelling and writing. I had written plays, had some poetry published and dabbled with short stories. But this “new” medium seemed to have something special.
There was a promise to it that seemed to speak to the wa…
Design isn’t just for products—it should be a careful consideration in the overall customer experience. Case in point, with its “Dream it. Build it. Drive it” program, BMW is taking the concept of a personalized customer experience to a whole new level.
It’s common knowledge that when …
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
A guest post by Jason Miller of Zoomerang.
Your customers may be wondering what Roger Waters famously asked on the Pink Floyd classic album The Wall: “Is There Anybody Out There?”
The voice of the consumer has never been more powerful, or influential, and has potential to spread virally in an …
Did Groupon miss out on a glorious opportunity a few months ago to become billionaires and worry about what was coming next to someone else? OK, so that’s probably a bit of a dramatic statement to make so early into the social couponing game, but with the introduction this week of Facebook Deals, it…
Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.)
But what about bad business advice? What’s the worst advice you’ve even received? D…
