From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer…
Archive for May, 2011
Tuesday, May 31, 2011
Transparency: Do You REALLY Want to Know What’s In There?
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Friday, May 27, 2011
Likes, iPads & Male Pattern Balding: Target an Older Generation
A guest post by Spencer Broome of MediaFiche.
Since the 1960s, when advertising began targeting the growing Baby Boom generation, young people have been the apple of every marketer’s eye. The prevailing wisdom is that when a brand aligns itself with young people, the brand is hip, fresh, or as Da…
Thursday, May 26, 2011
6 Quick Tips for Designing Emails for Mobile Devices
Savvy email marketers know that emails aren’t being read just at the office anymore. When people are stopping at lights or waiting in line at the store, they now whip out their mobile devices and check their email. So, to keep your email communications engaging, you need to focus on designing for,…
Wednesday, May 25, 2011
What Challenges Do Content Creators Face?
Had someone told me at the beginning of the month that I’d be flying to Minneapolis to co-present an all-day session at the Confab Conference, I would have laughed. But that’s exactly what happened when Ann Handley called to see if I could pinch-hit for her Content Rules co-author, C.C. Chapman, who…
Tuesday, May 24, 2011
5 Big Ideas for Improving Your Enterprise Marketing Management
A guest post by Steve Haase of ThoughtLead.
With so many new marketing opportunities available today, it’s hard to know which will be the profitable paths for your company … and which will be the dead ends.
But one thing is clear about managing today’s complex array of marketing tools and pr…
Monday, May 23, 2011
5 Ways to Honor Your Suppliers
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
Friday, May 20, 2011
Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 Words
Language is perpetually in a state of flux, says E.B White in the seminal The Elements of Style, adding, “… it is a living stream, shifting, changing, receiving new strength from a thousand tributaries, losing old forms in the backwaters of time.”
To wit, no sooner does the AP Stylebook get t…
Thursday, May 19, 2011
The Power of YOU in the Customer Experience
There’s little doubt that we’re in the “customer experience” era. In their recent Daily Fix posts, for instance, Paul Barsch and Linda Ireland offered insights on how leaders are transforming their businesses with bold strategies aimed at the all-important customer or client experience.
If you…
Wednesday, May 18, 2011
13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)
“Sure, I know we need a company blog, but nobody has time to do it.” I hear this a lot. It’s the No. 1 pain point of clients who know they need to start a blog—but are time-starved and resource constrained. The short answer is that any company can pull off a successful blog, even a smaller…
Tuesday, May 17, 2011
Shame on you, Burson-Marsteller!
A complaint too often heard from Public Relations pros is: “We get no respect.”
It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and that all you have to do to get coverage is be goo…
